The Tradition of Sending Cards on Diwali

During the weeks prior to Diwali, one can find a flood of cards in the market, with various designs, pictures and messages along with the words, “Happy Diwali”. The card would be scribed a message of goodwill or a poem on Diwali. Religious symbols like ‘Om’ or ‘Swastika’ which denote divinity are also very commonly used to design these cards, as are the images of Lord Ganesh and Goddess Lakshmi, who are worshipped on the occasion of Diwali. This is the most fundamental and sober way of printing a diwali card.

Sending cards to all your well-wishers is also a task in the taking. Some restrict it to very close relatives and intimate friends while others send it to all their relatives and friends. Such people often prefer to get their own Diwali cards printed with their name, address and message printed on the card.

Lassoing Opportunity for Businesses

For businesses and enterprises, cards are an economic way to occupy attention and renew relations with associates. It is not uncommon to find yourself receiving many cards from businesses and corporations. In this ocean of cards, very often it is difficult to reciprocate, especially since by the time you get the card, there is hardly any time left to respond back with a greeting. Traditionally, Diwali is a time for family reunions. During the earlier days, those who are unable to join their family would express their feelings and disappointment through a letter. However, with the advent of telephone, letters are gradually losing their popularity. But these traditional features are never to be forgotten and are always a symbol of respect. However, in the new millennium, as cost of telecommunication fell, so has the practice of diwali printing cards.

Changing Times

These days, a lot of people, particularly those belonging to the younger generation, prefer to send diwali invitation cards on internet. There are numerous websites that allow this facility. In fact, today, sending a card with a message in your handwriting means something special. So, even while the quantity wanes, the significance and relevance of Diwali cards is still not lost.